Legal
Cookie Policy
How we use cookies and similar technologies on bits.legal.
This Cookie Policy explains what cookies are and how BITSLEGAL LTD (“BITS LEGAL”, “we”, “us”) uses cookies and similar technologies on bits.legal (the “Website”).
For details about how we process personal data (including technical data that may be associated with cookies), please read our Privacy Policy.
1. What are cookies?
Cookies are small text files that a website stores on your device when you visit it. Cookies can help a website function properly, remember preferences, and (where enabled) understand how the site is used.
We may also use similar technologies (such as local storage, pixels, and tags). In this policy we refer to these as “cookies” unless stated otherwise.
2. How we use cookies
We use cookies for the following purposes:
- Strictly necessary — to operate the Website, maintain security, and prevent abuse.
- Functional — to remember choices that improve your experience (if enabled).
- Analytics — to understand usage and improve the Website (only if enabled/consented).
- Marketing — to deliver advertising or measure campaigns (only if enabled/consented).
3. Consent and cookie preferences
Where required by applicable law, we will only place non-essential cookies (including analytics cookies) if you have provided consent.
If you use a cookie consent banner/panel, link this page to it so visitors can update their choices. Example: a “Manage cookie preferences” button that opens your consent panel.
4. Google Analytics 4 (GA4)
We use Google Analytics 4 (“GA4”) to understand how visitors interact with the Website (for example: which pages are visited, how the Website performs, and how users navigate). We use this information to improve the Website.
GA4 uses first‑party cookies to distinguish users and to persist session state. Default expiration is shown below, but browsers may enforce shorter limits in some cases.
5. Cookies we use
The cookies present on the Website depend on features enabled and third‑party services you use. The table below reflects our current analytics setup (GA4). If we add or remove cookies, we will update this policy.
| Category | Cookie / Key | Provider | Purpose | Default expiry |
|---|---|---|---|---|
| Strictly necessary | cookie_preferences |
bits.legal | Stores cookie consent choices (only if you implement a consent tool). | 6 months (example) |
| Analytics (GA4) | _ga |
Google Analytics (first‑party on bits.legal) | Used to distinguish users. | 2 years |
| Analytics (GA4) | _ga_<container-id>(e.g. _ga_XXXXXXXXXX) |
Google Analytics (first‑party on bits.legal) | Used to persist session state. | 2 years |
| Marketing / Measurement (optional) | May appear if Google Ads is linked | If GA4 is linked to Google Ads, additional cookies may be set to help measure advertising interactions more reliably. | Varies |
Note on cookie lifetime
While GA4 cookies have default expiration times, browsers may impose limitations on the lifespan of first‑party cookies under certain conditions (e.g., if a user does not return within a period). This can affect actual cookie lifetime.
6. Third-party cookies
If we use third-party services (for example, analytics or embedded content), those providers may set cookies or use similar technologies. Their use of cookies is governed by their own policies.
7. How to control cookies
You can control cookies in several ways:
- Consent tool on our Website (recommended): accept/reject optional cookie categories.
- Browser settings: you can delete cookies and block new cookies. Blocking some cookies may affect functionality.
8. Updates
We may update this Cookie Policy from time to time. The “Last updated” date above indicates the most recent version.
9. Contact
If you have questions about cookies or your preferences, contact us:
Email: privacy@bits.legal
Address: 128 City Road, London, EC1V 2NX, United Kingdom